H&M is a go-to fashion brand for many a shopper, not in the least due to the reasonable price tags accompanying its fast-fashion maxim.

Just in case…no, fast-fashion is not like McDonald’s, as in fastfood. Instead, fast-fashion is “a contemporary term used by fashionretailers to express that designs move from catwalk quickly to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year.”

So, every fashion conscious person is has made H&M the powerbrand it is today. Continue reading →

There’s always a hashtag for everything, and this week, what gets us the most is #SignsYoureOutOfShape. Not surprising, yes? After all, we’ve all (or most of us, at least) have been there…or are still there.

Last week, we featured the EveryMAN Project, which breaks free what society dictates and highlights the beauty of each individual. But beautiful is not the same as being in shape, is it? Continue reading →